Site load time is an issue for every business online. Neil Patel wrote about site speed and advises a load time of less than two seconds.
Why so fast?
Because Google uses it as a rankings factor.
If they didn’t, they wouldn’t have produced this intensive support article solely for site speed.
Your goal is to get your site loading as fast as possible. It’s not all on Zack here because he’s developed your theme. Once you install it on your WordPress site, you can add a ton of stuff, all of which will contribute to slowing your site down.